House of M Beauty (2021)
Brand Voice + Website Copy Refresh

Brand Positioning & Values

In 2021 I collaborated in partnership with Pure Product Brokers and the founder of House of M Beauty to create highly-aligned positioning and values frameworks for their business.

Voice and Tone

Thorough voice and tone guardrails were created to provide the brand with a solid foundation of expression.

Copy Examples

For this client, I provided a handful of before/after social caption examples to further demonstrate the voice in action at a high level.

Website Copy Updates

Consulting closely with the company founder, I created enhanced copy for key pages on the brand website, focusing on storytelling that effectively communicated both her unique articulation of her story and overall vision for the brand.

*Please note that site reflects client changes and does not reflect final copyediting and formatting recommendations